The 2026 NFL season is officially underway, and anticipation is sky-high as teams prepare to showcase the strategic evolutions and player movements that defined the spring and summer months. This season promises a fascinating blend of established dynasties looking to solidify their legacies and emerging contenders eager to rewrite the league’s narrative. Each week, this analysis will delve into the All-22 coaches’ film, dissecting key plays and formations to bring you five crucial insights. This inaugural set of takeaways focuses on potential Super Bowl-shifting developments that have taken root during the offseason.
One of the most impactful trends poised to reshape offensive strategies in 2026 is the continued proliferation of the 13 personnel package (one running back, three tight ends, and one wide receiver). This formation, masterfully utilized by the Los Angeles Rams in 2025, proved to be a creative and highly effective countermeasure against defenses employing two-high safety shells and light boxes, formations that often stifle explosive passing game potential. By deploying heavy personnel typically associated with the run game in standard down-and-distance situations, offensive coordinators are effectively forcing opposing defensive coordinators into a difficult choice: either commit their base personnel, often ill-equipped for pass coverage, or bring in short-yardage/goal-line packages prematurely, exposing vulnerabilities across the field.
The brilliance of the Rams’ 13 personnel package lies in its inherent versatility. It features three "bigs" on the perimeter, players with the physicality to effectively block at the point of attack, but also the deceptive route-running ability to threaten downfield seams or execute intermediate crossers. The exceptional individual and collective talent of the Rams’ tight end unit – featuring stalwarts like Tyler Higbee alongside emerging talents Colby Parkinson, Terrance Ferguson, and Davis Allen – empowered head coach Sean McVay to dictate matchups and control the tempo of the game. This offensive advantage translated into increased big-play opportunities for quarterback Matthew Stafford, who benefited from max protection schemes and play-action passes designed to attack the deep third of the field. According to ESPN, this strategic advantage was a significant factor in Stafford’s near 70% completion rate and 20 touchdowns generated from this specific grouping in the previous season.
Beyond the tight ends, McVay’s offensive genius extended to the clever use of bunch and clustered formations. These alignments created an unbalanced offensive line, presenting the defense with extra gaps to defend in the run game. Furthermore, "snug" alignments were employed to test the discipline and communication of linebackers and safeties, who are often unaccustomed to the complex switch calls required to defend pick and rub routes. These tactical innovations effectively unlocked a "cheat code" for the Rams’ offense, leading to a scoring explosion that captivated the league.
Recognizing the Rams’ success as a trendsetter in 13 personnel deployment, NFL teams dedicated significant resources during the offseason to studying and replicating this strategy. Roster construction has visibly shifted, with an emphasis on acquiring tight ends capable of thriving in run-heavy packages. The 2026 NFL Draft saw an unprecedented 22 tight ends selected, with nine of those selections occurring within the top 100 overall picks. Notably, five franchises – the Denver Broncos, Cleveland Browns, Miami Dolphins, Jacksonville Jaguars, and Baltimore Ravens – each drafted multiple tight ends, signaling a clear intent to incorporate 13 personnel into their offensive schemes. The Jacksonville Jaguars, under the guidance of head coach Liam Coen, a noted disciple of Sean McVay, exemplified this trend by selecting tight ends Nate Boerkircher in the second round and Tanner Koziol in the fifth. As more teams embrace multiple tight-end sets to exploit mismatches both on the ground and through the air, the increased utilization of 13 personnel across the league is undeniably the number one trend to monitor in the early stages of the 2026 season.

Another significant storyline generating considerable buzz is the reunion of former Tennessee Titans teammates A.J. Brown and head coach Mike Vrabel in New England. The acquisition of an All-Pro receiver with an astonishing six 1,000-yard seasons, including two campaigns exceeding 1,400 receiving yards, provides the Patriots with a legitimate No. 1 receiver around whom to build their passing game. Brown’s imposing size, strength, and physicality make him a natural fit at the "X" receiver position, where he possesses the ability to overpower defensive backs bold enough to challenge him at the line of scrimmage.
Brown’s statistical prowess is remarkable. As one of only four players in NFL history to average over 75 receiving yards per game and maintain a yards-per-reception average of 15-plus, according to Next Gen Stats, he consistently dissects bump-and-run coverage on the perimeter. Last season, he commanded a 34.7% target rate against press coverage and averaged an impressive 2.6 yards per route, a mark that ranked fifth-highest in the league. During his tenure with the Philadelphia Eagles from 2022 to 2025, Brown led the league with an average of 3.4 yards per route against press coverage, the most among any receiver with at least 100 such routes during that period.
Intriguingly, New England’s offensive coordinator, Josh McDaniels, drew a compelling parallel between the veteran receiver and the legendary tight end Rob Gronkowski during the offseason. This comparison, rooted in Brown’s superior physical dimensions and dominant playmaking ability on the perimeter, offers a glimpse into how he might be utilized. Expect to see the big-bodied wideout frequently positioned on the backside of various 3×1 and empty formations. This strategic alignment will force opponents to declare their coverage schemes and potentially telegraph double-team assignments, providing opportunities for one-on-one matchups elsewhere on the field.
This isolation alignment also enables the Patriots to create and exploit favorable mismatches, and the presence of the three-time Pro Bowler is anticipated to elevate the game of third-year quarterback Drake Maye. The addition of Brown should unlock an entirely new dimension for an offense that experienced struggles in the AFC Championship Game and Super Bowl LX. Considering Maye led the league in completion percentage and passer rating in 2025 without a true alpha receiver, Brown’s impact could be transformative. McDaniels is expected to enhance the big-play potential by moving Brown around the formation, preventing opposing defenses from employing simplistic schemes to neutralize his impact. Deploying Brown from the slot can exploit his speed and quickness against nickel backs and linebackers in the passing game, while his blocking prowess can also create valuable running lanes on the edges. Given that the Patriots’ passing game incorporates various hot routes and sight adjustments, where receivers alter their routes based on coverage, Brown becomes an invaluable chess piece capable of countering aggressive pressure tactics designed to disrupt the quarterback’s rhythm. However, his route-running acumen and scheme mastery will face an immediate test in Wednesday’s season opener against a Seattle Seahawks defense renowned for its aggressive bump-and-run tactics against outside receivers.
The quest for the NFL’s MVP award, a prestigious honor that has eluded defensive players since Lawrence Taylor’s dominant 1986 campaign, could see a resurgence in 2026. Taylor’s historic season, which included 20.5 sacks and a Super Bowl XXI victory for the New York Giants, set an incredibly high bar. This year, all-world edge defender Myles Garrett, now the de facto "face of the franchise" for the Los Angeles Rams on defense, is exceptionally well-positioned to make a serious run at this coveted award. Even with the return of fellow future Hall of Famer Aaron Donald, the football world is keenly observing Garrett’s impact on a Rams team with championship aspirations.
During his three years with the Cleveland Browns, under the tutelage of former defensive coordinator Jim Schwartz, Garrett was consistently moved around the defensive front to prevent opponents from keying in on his pre-snap location. This versatile edge rusher can win with fundamental maneuvers from a three-point stance or unleash a dazzling array of NBA-esque moves that showcase his extraordinary athleticism and agility. While most offenses have historically dedicated a second, and sometimes even a third, blocker to contain Garrett, he now operates alongside a formidable group of blue-chip pass-rushers who are poised to punish opponents for overcommitting to the NFL’s all-time single-season sack leader. The presence of Kobie Turner, Byron Young, and the aforementioned Aaron Donald, all capable of registering double-digit sacks with their unique one-on-one moves, will expose any blocker lacking the talent or technique to win at the point of attack without assistance. The individual and collective dominance of this trio will force opposing offenses into agonizing decisions regarding when and how to double-team Garrett.

Moreover, the diverse talent within this defensive front necessitates a playbook and call sheet that functions as "organized chaos" for defensive coordinator Chris Shula. This approach will allow Garrett the freedom to freelance without compromising the defense’s overall structural integrity. Given that Los Angeles has historically operated in a 3-4 scheme, augmented by various iterations of nickel and dime sub-packages, Shula faces the delicate task of balancing his superstar’s strengths with the need for scheme simplicity and consistency for the rest of the defensive unit. This is an enviable position for the Rams, but a potentially nightmarish scenario for opponents like the San Francisco 49ers, whom they face in Week 1.
Kevin O’Connell has earned a reputation as one of the NFL’s premier "quarterback whisperers," consistently coaxing Pro Bowl-caliber performances from signal-callers like Kirk Cousins and Sam Darnold. Even in situations where starting quarterbacks were unavailable, the Minnesota Vikings managed to achieve passable production with backups like Nick Mullens and Josh Dobbs rotating under center. Despite a somewhat sputtering offensive performance under J.J. McCarthy in 2025, the acquisition of Kyler Murray injects the Vikings with an electrifying quarterback option who possesses the dual-threat potential to decimate opponents both as a runner and a pocket passer. Murray represents the most physically gifted player O’Connell has worked with in Minnesota, and his dynamic skillset will undoubtedly empower the creative play designer to explore the deeper recesses of the playbook.
However, before delving into the more elaborate offensive schemes, the Vikings are expected to initially simplify their approach. This strategy will allow the two-time Pro Bowler to engage in a "pitch-and-catch" rhythm with a talented receiving corps that includes All-Pro Justin Jefferson and Jordan Addison. By encouraging Murray to string together completions on high-percentage passes, the Vikings aim to establish a quick-rhythm offense that overwhelms opponents with execution and efficiency. While skeptics question Murray’s ability to operate within a highly structured offense, given his propensity for freelancing and big-play hunting during his time in Arizona, a foundational approach may actually better suit his skills as a pinpoint passer with exceptional accuracy and impressive arm talent. With Murray poised to target the entire field using an array of rhythm throws designed to stretch the defense from sideline to sideline and end line to end line, defensive coordinators will be compelled to make critical decisions. They will need to weigh the benefits of playing soft, umbrella coverage, which would allow defenders to focus on Jefferson and Addison while leaving vulnerabilities for Murray and the running backs on scrambles and designed runs, against the risks of a more aggressive approach.
If defensive coordinators opt to load the box or increase pressure to disrupt Murray, his explosiveness as a runner and his passing range could transform games into high-scoring affairs for the Vikings. In a league where explosive plays routinely determine the outcome of contests, Murray’s big-play potential within a carefully constructed offensive scheme could be the defining storyline to watch this weekend as Minnesota hosts Green Bay.
For those who haven’t been closely following "America’s Team" this summer, the Dallas Cowboys are quietly assembling a formidable contender’s resume, bolstered by an explosive offense and a retooled defense poised to surprise opponents this fall. Under the guidance of first-year defensive coordinator Christian Parker, a protégé of Vic Fangio who spent the past two seasons with the Philadelphia Eagles, the Cowboys have assembled a unit that is strategically designed to stifle opponents forced to chase points against their high-powered offense. The 34-year-old defensive playcaller boasts not only a talented collection of pass-rushers with Pro Bowl experience, including Von Miller, Quinnen Williams, Kenny Clark, and Rashan Gary, but also a secondary filled with ball-hawking, high-IQ defenders. This potent combination of pressure and coverage is expected to challenge the patience and discipline of quarterbacks who lack the composure to execute a "dink-and-dunk" offense against a defensive backfield committed to eliminating deep throws and explosive plays.
Furthermore, the Cowboys aim to effectively stuff the run by employing two-high safety structures and light boxes, creating ambiguity for opponents regarding the whereabouts of extra defenders responsible for plugging designated run gaps. By initially presenting an umbrella formation before transitioning into airtight zones with single-high, weak-side rotations, the Cowboys intend to frustrate opponents with a disciplined approach that condenses the field. This strategy relies on a group of players operating with speed and freedom in the secondary. If this ultra-talented pass rush unit plays to its collective potential, with a blend of veteran leadership and impactful newcomers, the Cowboys’ defense could evolve into a suffocating unit that achieves success through simplicity and structure, orchestrated by a young coach who understands how to build a system that empowers his players to thrive as "see ball, get ball" defenders.

